RSPCA: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal

RSPCA, an animal welfare charity, increased donations in the UK by launching a campaign that featured tailored creative based on donor data.

Campaign details

Agency: EditClient: RSPCACampaign Name: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal

Generating cash donors and funds in place of face-to-face fundraising stopped due to the pandemic was critical.


An effectively integrated multi-channel campaign was devised including TV and direct response print activity.

Analysing donor data at a household and sector level helped RSPCA understand the personas it wanted to acquire.

AdDynamix was used to understand competitor activity, and TGI to recognise why people would donate. Core audience segments were mapped into JICMAIL to identify...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands