Royco: Cooking Up a Storm

Vidya Candra Apriawan

Soup stock and seasoning brand Royco cooked up an online-first campaign to boost consumption in locked-down Indonesian homes.

Campaign details

Brand: RoycoBrand owner: UnileverEntrant company: Unilever - IndonesiaIdea creation: Mindshare JakartaMarket: AsiaSector: FoodMedia channels:Websites & microsites, Word of mouth, Influencers, KOLs, Mobile & apps, Search marketing, Social...

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