Bring It On
Agency: Redrocks Advertising Ltd Advertiser: Royal New Zealand Air Force Recruiting Awards: Corporate Reputation/Image (Silver)
Marketing Challenge
Flying without wings? The fall and rise of the Royal New Zealand Air Force
The Air Force had a big problem. After losing their 'strike force' fighter aircraft because of a Government policy in late 2001, the media had a feeding frenzy. The headlines said it all;
- 'Morale low as staff await news' (Wanganui Chronicle, 3 August 2001)
- 'Demoralised troops fed up with air farce' (NZ Herald, 25 August 2001)...