Royal Mail: Open door boxes

Royal Mail, a postal service, sent out personalised sliding boxes to three key business targets, Levi's, Primark and Missguided, to encourage them to use its services.

Royal Mail is a household name, but there are some large brands where doors remained firmly closed to the postal operator's sales team. The consultancy was tasked with opening the door to three large retailers that weren't currently using mail services....

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