Royal Canin: Just think about this!

Royal Canin, a pet food manufacturer, launched a campaign to draw the attention of current and potential pet owners about responsible pet adoption and raise brand awareness.

Campaign details

Category: Insight That ExcitesAward: GoldBrand: Royal CaninAgency: The Others Brand Experience AgencyMedia Channels / Touchpoints: Digital Media, Social Media, Content, PR, Radio & Audio

Where were we?

Since Royal Canin was a brand whose majority of portfolio was liable to regulations, there were also obstacles to its promotion. The brand had been promoted through B2B channels such as veterinarians and pet shops, so consumers got to know the brand only after they adopted a pet. This had led to a low level of brand recognition. Since the product was...

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