Royal Appliance Manufacturing Company: Fred Astaire campaign

Christine Minderovic

Dirt Devil, Inc., a subsidiary of Royal Appliance Manufacturing Company, generated free publicity for itself with its innovative and controversial "Fred Astaire" advertising campaign.

Home appliances
United States
Strategy

Royal Appliance Manufacturing Company: Fred Astaire campaign

Christine Minderovic

OVERVIEW

NOTE: Royal Appliance Manufacturing Company is the parent company of Dirt Devil. The essay refers to the Dirt Devil division, as that company was responsible for the...

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