Rouyu: Roupai 2nd generation new product launching integrated marketing plan

王赟、孙天妤、王轩

Soft folding screen mobile phone brand Roupai hopes to establish brand recognition and favorability by promoting new products, and help sales growth.

Case details

Brand: Rouyu

Brand owner: Rouyu Technology

Main agency: Blue cursor digital marketing agency

Put on the market: Mainland China

Delivery time: September 15, 2020-November 2020

Industry: Mobile

Media channels: social media, short video platform, video platform, H5, public relations

Budget: 8 million

Case summary

When Rouyu's brand power and popularity are at a disadvantage, improving brand awareness and recognition is the primary task to increase the sales conversion rate of Roupai 2's new mobile phones. The plan uses various marketing methods (Event, official website, PR, Social, Digital , Fans)...

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