Roundup Weedkiller - Making a killing. How advertising delivers profits for Roundup Weedkiller
Guy Abrahams and Kate Williams
In 2002, Monsanto launched a new campaign for their weed-killer, Roundup. While other brands pussyfooted around the subject, BLM’s ads were straight talking.
| Agency: BLM Media | Authors: Guy Abrahams and Kate Williams |
Roundup Weedkiller – Making a Killing. How Advertising Delivers Profits for Roundup Weedkiller
INTRODUCTION
From 2002, Roundup began promoting the benefits of weedkiller with straight-talking advertising,...
