Round Table Pizza: The Last Honest Pizza campaign

Judson Knight

By 1998 Round Table, an employee-owned chain based in Walnut Creek, California, that offered an upscale line of gourmet pizzas, had used the same advertising tag line, "The last honest pizza," for 15 years.

Round Table Pizza: The Last Honest Pizza campaign

Judson Knight

OVERVIEW

By 1998 Round Table, an employee-owned chain based in Walnut Creek, California, that offered an upscale line of gourmet pizzas, had used the same advertising tag line, "The last...

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