Roots: Bringing Singaporeans back to their Roots

Prema Alexander

Singapore's National Heritage Board ran a multi-channel campaign to grow visits and engagement for its redesigned website and boost interest in heritage.

Museums, attractions, libraries
Singapore

Campaign details

Brand: RootsBrand owner: National Heritage BoardAgency: The Secret Little AgencyMarket: SingaporeSector: Museums, attractions, librariesMedia channels:Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Virtual...

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