ROMI: putting the marketing ‘M’ into ROI

Using detailed examples Peter Rosenwald, founding partner with Consult Partners, argues that ROMI (return on marketing investment) is a valuable metric that allows management to compare strategies and allocate resources where they are likely to produce the most bang for the buck.

ROMI: Putting the Marketing 'M' into ROI

Peter RosenwaldConsult Partners

Isn't it marvellous how for so many years marketing managed to stay clear of the bean counters and their seemingly insatiable desire to measure the return on every penny of investment...

Not a subscriber?

Schedule your live demo with our team today