Role Portrayal In Advertising and Editorial Content, and Eating Disorders: An Asian Perspective

Researchers have postulated that exposure to images of thin 'ideal body' women portrayed in advertising and editorial content on television and in magazines contributes to eating disorders among female college students in Western countries.

Role Portrayal in Advertising and Editorial Content, and Eating Disorders: An Asian Perspective

Gerard Prendergast & Leung Kwok Yan Hong Kong Baptist University andDouglas C. WestUniversity of Westminster

INTRODUCTION

Despite increased medical attention,...