Role Portrayal In Advertising and Editorial Content, and Eating Disorders: An Asian Perspective

D. West, L. Yan and G. Prendergast

Researchers have postulated that exposure to images of thin 'ideal body' women portrayed in advertising and editorial content on television and in magazines contributes to eating disorders among female college students in Western countries.

Role Portrayal in Advertising and Editorial Content, and Eating Disorders: An Asian Perspective

Gerard Prendergast & Leung Kwok Yan Hong Kong Baptist University andDouglas C. WestUniversity of Westminster

INTRODUCTION

Despite increased medical attention, media coverage and public recognition, the cluster of factors contributing to the development of eating disorders such as anorexia and bulimia remains inadequately specified. The four major categories of risk factors that have been theoretically associated with disordered eating – biological, psychological, familial and sociocultural – are conceptually disparate (White 1992).

Garfinkel & Garner (1982) argued that the media play a...

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