Robinsons – Creating a world class through-the-line platform centred on our Wimbledon equity
BRAND BACKGROUND
The Robinsons-Wimbledon link needs little introduction. At over 70 years it is one of the most enduring associations in sports sponsorship.
Wimbledon plays a key role for the brand: every year, the Championships, a key signifier of summer, contribute to the brand objective of driving scale and impact.
Robinsons' Association with Wimbledon:
Drives brand salience at the beginning of summer – a key sales period for soft drinks
Provides leverage in-store, communications that directly drive sales
Underpins, for mums, Robinsons role at the heart of...