Roadmap to success in 'terra incognita'. The vital role of customized research for carmakers' emerging market strategies

Sebastian Knauer

Emerging markets present growth opportunities for carmakers that can no longer be found in the Triad regions.

Roadmap To Success In 'Terra Incognita'

The vital role of customized research for carmakers' emerging market strategies

Sebastian KnauerTNS Infratest Automotive, Germany

INTRODUCTION

While new markets offer unparalleled opportunities for global carmakers,...

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