Management Slant
- Roadblock advertising involves a single advertised brand limiting access to other advertisements for a period of time in a viewing/listening frame.
- It can be a useful option for some of today’s advertisers...
Roadblock advertising in the digital context: Does paying to limit competing messages pay off?
Roadblock advertising involves limiting or blocking access to competing advertisements for a period of time and can be a useful option in the face of media fragmentation.
