Road Safety - the longer term effects of seatbelts' advertising 2001 - 2007

A campaign, 2001 onwards, for seatbelt wearing in Northern Ireland. Statistics (quoted) show that Ireland, both North and South, lagged behind Great Britain in seatbelt wearing and avoidance of preventable road deaths.

The Longer Term Effects of Seatbelts' Advertising 2001–2007

CONTEXT / BACKGROUND

Road fatalities in both Northern Ireland and the Republic of Ireland have historically been higher than their nearest neighbour, Great Britain. In 2000, road deaths per 100,000...

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