Road Safety - How a Short Sharp Burst Can Reduce Road Deaths

David Lyle, Julie Anne Bailie, Fiona Rooney, David Martin, Robert Lyle and Valerie Ludlow

Faced with a dramatic upsurge in road deaths in Northern Ireland over one weekend in November 2008, this paper shows how a short, sharp communications campaign saved lives.

Government, social policy
United Kingdom
Strategy

Road Safety – How a Short Sharp Burst Can Reduce Road Deaths

David Lyle, Julie Anne Bailie, Fiona Rooney, David Martin, Robert Lyle, Valerie Ludlow - LyleBailie International

The contrast between monitoring sales data and road trauma data could not be greater....

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