Road Safety - How a Short Sharp Burst Can Reduce Road Deaths
David Lyle, Julie Anne Bailie, Fiona Rooney, David Martin, Robert Lyle and Valerie Ludlow
Faced with a dramatic upsurge in road deaths in Northern Ireland over one weekend in November 2008, this paper shows how a short, sharp communications campaign saved lives.
Road Safety – How a Short Sharp Burst Can Reduce Road Deaths
David Lyle, Julie Anne Bailie, Fiona Rooney, David Martin, Robert Lyle, Valerie Ludlow - LyleBailie International
The contrast between monitoring sales data and road trauma data could not be greater....