Rise of the Documentary: creative trends in the 2009 US Effies
Alex Benady
This paper discusses the papers that won Gold and Silver Awards at the 2009 US Effies. To view these papers in full, click here.
For a similar analysis of media trends, see: Media trends in the 2009 US Effies.
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Victorious Effie papers may reflect current best practice in US marketing communications, but the TV ads, web sites, posters, stunts and branded content they describe shed light on a much broader topic: the current condition and concerns of American society as a whole.
If...