Riding India’s e-commerce wave to grow brand reach and accessibility

India’s expanding e-commerce scene has had a profound impact on consumer buying habits in recent years, allowing various business models to flourish, and a panel at ad:tech 2023 discussed how brands can drive engagement and retention to continue growing.

E-commerce in India is driving growth in the luxury market and giving rise to new business models such as quick delivery services, according to a panel discussion at ad:tech 2023.

The panellists comprised Mohua Das Gupta, Head of Marketing at Tata CLiQ...

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