RHB Bank: Ocean Harmony

RHB bank, a financial services brand, launched the Ocean Harmony debit card in Malaysia, APAC's first debit card made entirely of recycled plastic.

Summary Statement

Restoring harmony to our oceans with

Asia's first recycled plastic debit card

With one million tonnes of plastic waste ending up in our oceans every year, it was time for RHB to take a stand. Created in collaboration with WWF, Ocean Harmony is Asia Pacific's first eco-friendly recycled plastic debit card that provides Malaysians an opportunity to not only remove plastic waste from our oceans, but to also fund the efforts on restoring marine life.

Campaign Strategy

The unfortunate relationship between plastic and progress

Malaysians have fallen prey to the delights of packaged convenience, resulting in a 2020...

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