RFSU: Sounds of lust

Valtech Radon, a creative strategies company, increased sales for RFSU, a sexual and reproductive health company, by creating the ‘Sounds of Lust’ sensual music advertisements.

Background

RFSU is a Nordic organization promoting access to sexual and reproductive health and rights, both nationally and internationally. They also sell condoms and lubricants to fund their mission and are the market leaders in both categories.

Our task...