RFSU: Sounds of lust

Valtech Radon, a creative strategies company, increased sales for RFSU, a sexual and reproductive health company, by creating the ‘Sounds of Lust’ sensual music advertisements.

Background

RFSU is a Nordic organization promoting access to sexual and reproductive health and rights, both nationally and internationally. They also sell condoms and lubricants to fund their mission and are the market leaders in both categories.

Our task was to launch a new series of lubricants that could enhance your sex life. The lubricant category is relatively small in the Nordic countries and lubricants have mainly been positioned as a way to treat a problem, rather than to intensify sexual pleasure. With the launch of this new product line, RFSU needed to change this perception in a target group...

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