Deodorant brand, Rexona, developed an interactive IGTV series in partnership with top bloggers to connect with a Gen Z audience in Russia.
Campaign details
Brand: RexonaBrand owner: UnileverEntrant company: Initiative MoscowIdea creation: Unilever, Moscow / IPG Russia, MoscowMedia: Initiative, MoscowMarket: Russian Federationn FederationSector: Deodorants, anti-perspirantsMedia channels:Gaming &...
