Campaign details
Brand: ReturnToWorkSAAgency: Showpony Advertising
Campaign Summary
Ignorance breeds addiction. Ordinary, hard-working Australians are getting addicted, to and dying from, the use of opioids prescribed by their doctors to help them recover from workplace injury.
In 2018, 1119 Australians died from opioid related issues, almost double the 591 deaths in 2016.
In early 2019 ReturnToWorkSA, a state workplace injury insurer, recognised the link:
- Prescription without explanation of the risks associated with opioids
- Long term use without the discussion of alternative therapies leading to dependency
- Rates of addiction and death skyrocketing
They commissioned Showpony Adelaide to create...