Retailers and the challenge of consumer-generated online product reviews

Susanne Goller

The internet has revolutionised consumers' ability to search for products and services that provide the best value for money.

Retailers and the challenge of consumer-generated online product reviews

Susanne Goller

While the crisis in financial markets is likely to exacerbate trends in the wider economy, UK consumers have for some time felt the impact of rising utility bills as...

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