Responsible Gambling Council: Check your reflex

The Responsible Gambling Council (RGC), a non-profit organisation dedicated to gambling problems, changed the way in which it distributes prevention information to encourage behaviour change amongst gamblers in Canada.

Campaign details

Brand: Responsible Gambling CouncilBrand owner: Responsible Gambling CouncilEntrant company: Zulu Alpha Kilo, TorontoMedia: PHD, TorontoPR: Xposure, BurlingtonMarket: CanadaSector: Charities & voluntary organisationsMedia channels:Gaming...