Response effects in a survey about consumer behaviour

In this paper we examine the reasons why the non-use of mail surveys is so prevalent in research in Spain when so many researchers have stressed the low economic costs of this information-gathering method.
  

Response Effects In A Survey About Consumer Behaviour

Vidal Daz de Rada Public University of Navarra

Introduction

The mail survey is one of the least employed methods of data collection in social and market research in ...