Respondent Cooperation in Focus Groups: A Field Study Using Moderator Ratings
Peter Tuckel and Michael WoodCity University of New York
Introduction
The focus group has been a mainstay tool of market researchers for several decades....
Respondent co-operation in focus groups: a field study using moderator ratings
This research links the quality of respondents' participation in focus groups as judged by moderators with an array of respondents' background characteristics.
