Respondent co-operation in focus groups: a field study using moderator ratings

This research links the quality of respondents' participation in focus groups as judged by moderators with an array of respondents' background characteristics.
  

Respondent Cooperation in Focus Groups: A Field Study Using Moderator Ratings

Peter Tuckel and  Michael WoodCity University of New York

Introduction

The focus group has been a mainstay tool of market researchers for several decades....