Research, Media and Society

Oriana Monarca White

Reports a major research study into the attitudes of Brazilian teenagers, sponsored by several local and multinational companies, non-governmental organisations, schools and the media.

Research, Media and Society

Oriana Monarca WhiteCPM Research Brazil

INTRODUCTION

The purpose of this paper is to show how marketing research, applied innovatively and interacting with companies, nongovernmental organisations, and the media, was able to...

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