Rent The Runway booms as demand for affordable luxury fashion grows

Anna Hamill

Brands such as Rent The Runway, with alternative business models including rentals and resales, offer opportunities for premium and luxury brands to acquire new customers despite the economic downturn.

Rent The Runway, a subscription-based company which offers high-end designer clothing for rent and resale, is booming as its target consumers turn to more affordable luxury options without sacrificing quality, according to a senior executive at the company.

As rentals have increased and the brand has looked to expand its inventory, Rent The Runway has also been able to increase its prices without seeing a maintained drop-off in engagement from consumers in the long-term. This has increased profitability for the company.

How it works:Rent The Runway offers shoppers the chance to rent high-end designer items for either a one-off...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands