Renovate before you innovate

Armin A. Brott and Sergio Zyman

Think you need to innovate to improve your bottom line? Think again. Many companies rely too heavily on innovation to solve their problems.

Renovate Before You Innovate

Why doing the new thing might not be the right thing

Sergio Zyman IThe Zyman GroupArmin A. Brott

Everywhere I go, it's the same story. Over lunch with a client, the VP of marketing talks my ear off about all the new products...

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