Réno Dépôt

Réno-Dépôt was the leader of the home improvement market in Quebec, but faced threatening - and potentially fatal - competition from Home Depot, the global market leader.

Réno-Dépôt

EXECUTIVE SUMMARY

Results Period: June 2003 - June 2004.

Start of Advertising/Communication Effort: May 2000.

Base Period: Year-ago, and historical trends.

What do you do when a worldwide corporation known to be a category killer steps...