Renault: Village Electrique

Renault, a car manufacturer, launched a campaign in France to expand the electric vehicle (EV) niche and convince people that an EV is an experience you live, not a switch you flip on.

Objectives

Expand the EV niche

What if an all-electric automotive world was starting not in big cities but in rural areas. Where? In Appy. The remotest town in France.

This is where people need to drive 25 km to find the first bakery to get a baguette, 30...