Renault: Village Electrique

Renault, a car manufacturer, launched a campaign in France to expand the electric vehicle (EV) niche and convince people that an EV is an experience you live, not a switch you flip on.


Expand the EV niche

What if an all-electric automotive world was starting not in big cities but in rural areas. Where? In Appy. The remotest town in France.

This is where people need to drive 25 km to find the first bakery to get a baguette, 30 km to go to the supermarket or even 35km to bring their kids to school. There were no better reasons to choose Appy as the best place to do our demonstration.

Despite EV being around for quite some time and carmakers spending billions of Euros trying to sell electric cars, only 7%...

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