Renault Scenic – Mambo

The Renault Scenic was to be launched in Belgium in September 2006, backed by a TV commercial from France featuring a baby elephant in the new model.
  

Renault Scenic – Mambo

Agency name: Arc Belgium & Publicis Belgium Client name: Renault Category: Integrated communication Country: Belgium

BACKGROUND

The automotive market in Belgium is ultra-competitive. The media landscape is saturated....

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