Campaign details
Brand: RelateAgency: OgilvyCountry: United Kingdom
Objectives
Relate is the UK's leading relationship charity, who connect their 65+ market to sex therapists, because they recognise that sex for older people isn't always easy. The biggest complication is that society isn't okay with it. But being a charity, they don't have the resource to raise awareness of the scale of the problem. So, we helped – waking people up to the fact that older people want and have sex, so they feel more confident asking for help. It worked. In as little as a week...