Regional press: the conversion medium

This article introduces a study of the regional press published by the Newspaper Society. It consists of 9,000 interviews and examines the role of regional newspapers as part of mixed media schedules.

Regional Press: The Conversion Medium

Roy RogersMillward Brown

Next month the Newspaper Society will be publishing the full details of the Millward Brown Conversion Study, which examines the role of regional press as part of a mixed- media schedule....