Campaign details
Brand: Regaine Brand owner: Johnson & Johnson Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Non-prescription, OTC products Media channels: Social media, Online display, Point-of-purchase, In-store, Programmatic display Budget: Up to 500k
Executive summary
Regaine has always been a highly sought-after hair loss product by healthcare professionals.
Now, we needed to talk to consumers directly because for the first time ever, Regaine could be purchased over the counter.
But Regaine was still perceived as a medical solution....