Refreshing the Eternal

Describes how research helped Platinum Guild International (PGI) to develop the marketing of platinum jewellery as a brand.

Refreshing The Eternal The Platinum Story

Kay Garmeson Platinum Guild International (PGI)Peter Cooper CRAM InternationalRichard Buchanan Interbrand

INTRODUCTION

This case study shows how a multi-disciplinary team of client, research agency and branding...