Context
For the commemoration of a new women's month 2022, a proposal called #LaPlazadeTodas was executed, it was a space that sought to become a meeting place, gaining visibility and reflection for the community, hand in hand with the recovery of public spaces. Thus, providing a social and cultural contribution in the Universidad Católica Metro Station which connects with the entrance of Gabriela Mistral Cultural Center, an area that suffered multiple damages, post social outbreak in the country.
The concept, planning and staging were born from the Marketing and PR team Reebok Chile, a brand that has maintained...