Reduce, reuse, recycle: Circular solutions for brands on sustainability

Nick Dormon

Consumers are gradually becoming aware of the cost of their personal carbon footprint. But they see brands as the main barriers to driving down the impacts of consumption.

The loyalty we once placed towards local store holders has gradually been lost. When Tesco first opened in the 1930s, we were all too tempted by convenience and competitive pricing. Once they began to open customers flocked to these now big-name supermarkets; the allure of the local shop was fading.

Ninety years later, this convenience and cheapness has been lost against the cost to the environment. Over the years, scientists and activists have told us that we need to reduce our plastic usage. In a bid to change our ways, we’re reverting to the look of these local stores with...

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