Campaign details
Brand: Bayer / RedoxonLead Agency: CarnivalRegion: APAC
Strategy
Objective
Redoxon has just launched the communication in 2020 and made a significant stride on total awareness (jumping index by 493% vs pre-launch with a small gap to the 3rd big brand in the category). Yet still has low spontaneous awareness in the market. This re-launch campaign had a clear objective to grow 5% of sales in 2021 and maintain market leader position by owning "IMMUNITY" positioning and creating more usage occasions, making Redoxon brand be a part of consumer daily life.
Target Audience
To...