Rediscovering Latin American Households
Participant observation experiences with low-income consumers
Alfredo Torres and Paola Ruchman APOYO Opinion y Mercado S.A.
The Background: Poverty and Socio-economic Distribution in Latin America
It is well known that poverty and inequality in income distribution are increasingly affecting Latin America. According to the Economic Commission for Latin America and the Caribbean (CEPAL), 44% of the population in Latin America a region that concentrates more than...