Reddit: Superb Owl

Reddit, a social news website, disrupted the ad world with their Superb Owl campaign, capitalising from the momentum gained by a small group of Reddit users who had challenged and disrupted the financial markets a few weeks before the Super Bowl.

Campaign video: Reddit – Superb Owl

Credits

Creative agency: R/GA San FranciscoAccount Director: Parry RomingerArt Director: Ben MuckensturmAssociate Creative Director: Jocelyn McCanles / Kirstie BonesContent Producer: Janie PenneyCreative Director:Kevin Koller...