Red Bull: 2021 Red Bull Vietnam x Hoang Anh Gia Lai Football Team partnership

Red Bull, an energy drink brand, launched a campaign in Vietnam to create a connection with white-collar workers and students in southern Vietnam without losing support in its core consumer group, blue-collar workers.

Campaign details

Brand: Red BullBrand owner: T.C. Pharmaceutical Industries Co., LtdLead agency: Starcom Vietnam, Ogilvy VietnamContributing agency: Mango DigitalCountry: VietnamIndustries: Energy drinksMedia channels:Outdoor, out-of-home, Social media, Sponsorship...