Recruitment for online access panels

This paper describes a German study which compared eight ways of recruiting members for an online access panel.
  

Recruitment For Online Access Panels

Anja S. Gritz University of Erlangen-Nuremberg, Germany

Introduction

During the past decade, data collection via the world wide web has been established in theory and practice and various studies have shown that web-delivered research can yield valid results (e.g. Gritz & Schumacher 2000; McGraw et al. ...

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