Reckitt: Let's talk about sexual health

PARESS, a sexual health charity in Mexico, generated social media impressions, direct and indirect beneficiaries and encouraged safe sex by championing an online platform for teenagers to learn about sexual health.

The Problem

Mexico has the highest teen pregnancy rate among OECD (Organization for Economic Cooperation and Development) countries, with more than 300,000 pregnancies per year. One in five pregnancies in the country is to a teen mother, and 50% of sexually active teenagers between 12 and 19 become pregnant. As part of its rebrand in 2021, Reckitt sought to reflect its purpose and positive impact as a business, by addressing this high priority issue in Mexico. We worked with Reckitt to develop a robust engagement plan to extend its partner network and increase awareness and education...

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