Reckitt Benckiser Brazil

This paper describes the internal process undertaken by Reckitt Benckiser Brazil in order to achieve their goal, as a socially responsible organization, to attracts, maintain and motivate superior talent, adapt rapidly to changing environment, fully satisfy customers while contributing to the community and society in general.

Reckitt Benckiser Brazil

A case of employee segmentation supporting a social responsibility initative

Mario MattosIndicator Pesquisa de Mercado andAntonio C. WerneckReckitt Benckiser



Brazil is a country with a vast territory and...