Strategies to Help Your Company Cope and Compete
This document is a UK 2001 revision of a prescient 1998 booklet circulated by Leo Burnett, Chicago
INTRODUCTION After a lengthy stretch of prosperity, do you have the strength and cross-disciplinary insight to seize opportunity in uncertain times?... To take the initiative while your competitors may be vulnerable? This guide provides various perspectives on recessionary modes of thinking and behavior. And it is intended to help you plan strategically and practically for any type of downturn.We encourage you to explore with us a range...