Recession and the prime directive

During a crisis, a majority of CEOs expect their CMOs to step up and influence strategy, so what does that mean? Professor Mark Ritson has some answers.

Professor Mark Ritson is not a man to mince his words. During the COVID-19 period “most CMOs were shown up for the useless waste of chair that many of them are”, he told a recent webinar (November 2022). He decried the “tinkly piano ads about feeling...

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