Recall of Brand Placements in Computer/ Video Games

Michelle Nelson

Product placements have become popular across media, including computer and video games, as a way to increase brand awareness.

Recall of Brand Placements in Computer/Video Games

Michelle R. NelsonUniversity of Wisconsin-Madison

'Click on this button to repaint the car with your favorite sponsor: Spinner Rotors, Ichabod's Ice Tea, or whatever corporate image you'd like to flaunt...

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