Reality TV and the growth of ethnographic/qualitative research - coincidence or context?

All research and media exist by definition, like everything else, in context. The cultural shaping of (expectations) of methodologies, presentations, analytics, and values is not a surprise and while it is easy to deride the trivialisation brought about by reality TV, it has nonetheless done research a service by at least opening the door to ethnographic/ immersion techniques and presentation styles.

Reality TV and the Growth of Ethnographic/Qualitative Research – Coincidence, or Context?

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Neil McPheeNuance Research Ltd., United Kingdom

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