All research and media exist by definition, like everything else, in context. The cultural shaping of (expectations) of methodologies, presentations, analytics, and values is not a surprise and while it is easy to deride the trivialisation brought about by reality TV, it has nonetheless done research a service by at least opening the door to ethnographic/ immersion techniques and presentation styles.
Reality TV and the Growth of Ethnographic/Qualitative Research – Coincidence, or Context?
Insight Reframed as a New Paradigm of Individualism Not Aggregation
Neil McPheeNuance Research Ltd., United Kingdom
THE HISTORICAL RESEARCH AND MARKETING PERSPECTIVE...